Based on a Client Brief, I worked on this spot from Start to Finish in 1 day. The Spot is based on a Film Rental website that has Low Prices Hence the Spot name, Destroying High Prices.
Method:
The Setup was pretty simple, The Camera animation was done first, Start with establishing the text pull out and look up at first UFO then Second. The UFO Animation was then done, also the laser which was just a cylinder parented to the UFO's (I Modelled and Textured the UFO asset earlier this year). I then used Rayfire for the Destruction of the Text when each laser hits it. Once I was happy with the scene setup I Locked It.
Main Scene
The Explosions were done in a separate scene using Fume FX, very basic Particle Src Emission, not mega high res sims.
Fume FX Scene
Render was with V-Ray, Geo Pass, Fume FX Pass, Laser Pass
Comp was where it all came togther, lots of keyframing Motion Blur, Colour Correction to the Explosions and then the lens flares were done some using Magic Bullet Looks, but most were using the CC Light Rays and CC Light Burst Filters in After Effects all Key framed.
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